Many think that all the marketing ideas for apartment communities that once used to be effective are getting obsolete. However, that’s not the case at all as still there are many avenues that work perfectly for marketing vacant rentals. Some of these are described below.
The first option you have, and probably one of most effective ones, is listing your rentals with the realtors working in the area. Brokers usually offer services for some commission and whatever you two settle on is completely up to you. It is advisable to get in contact with some good realtors and interview them so that you can find out who you’ll be comfortably able to list your property with. Though it is arguably most expensive method of advertising vacant properties, you will still be able to save yourself from the considerable amount of a headache and hassles involved in dealing with the potential renters. Using this option will allow you to get your rental listed with MLS as well and get increased exposure.
Using your personal networks for marketing rental apartments is always a great idea, and it never goes out of fashion. Never underestimate how powerful spoken words can be. Even your current tenants can do the job for you, and all you have to do is to let them know that you have a vacant rental which you want to get occupied as soon as possible. It is possible for them to have some cousin, brother or sister who may be in search of some place to rent.
Similarly, you can also spread the word to people you know to find out some of the best prospective tenants. It pays to have some flyers all the time which can be handed over whenever needed.
The too old-fashioned way of using “For Rent” signboards is still one of the best ways of getting your desired renters. Even though this will not allow you to get to the masses but it is still possible for people passing by to know that you have a vacant unit that you’re looking to rent out.
Offering incentives is also one of the great apartment marketing tactics. Everyone likes it when they are offered certain discount or deals. It is a general phenomenon, and we see it everywhere. So, it is advisable for you to devise some move-in special plans to offer certain discounts to new renters. It will go a long way in getting the rental occupied with some of the most loyal renters.
It is also important that any inquiries are responded to promptly. Never wait for a long time just to reply to any prospective renters. If you miss the chance, somebody else may contact them, and you might lose a potentially desirable renter.
So make sure to follow these points precisely for getting your rentals occupied the soonest possible.